To recognise and reward the best menu development managers and group executive chefs from chain operated businesses.
Direct mail campaign to all group operators to generate entries.
Mystery Diners visit and assess each shortlisted menu concept.
Winners are announced at the Menu Innovation Forum dinner.
Winners and Sponsors attend a Study Tour of Chicago.
Launch - December
Judging - February
Dinner - March
Chicago - May
Logo on the direct mail campaign calling for entries.
Two places at the Menu Innovation Forum dinner.
One page advert opposite the winner in the MIDAS brochure.
One place for the winner on the insight tour of Chicago.
One place for the sponsor on the insight tour of Chicago.
Co-fund five operator guest places on the insight tour of Chicago.