To recognise and reward the best menu development managers and group executive chefs from chain operated businesses.
Judging Process
Direct mail campaign to all group operators to generate entries.
Mystery Diners visit and assess each shortlisted menu concept.
Winners are announced at the Menu Innovation Forum dinner.
Winners and Sponsors attend a Study Tour of Miami.
Timings
Launch - December
Judging - February
Dinner - March
Miami - May
Sponsors
Logo on the direct mail campaign calling for entries.
Two places at the Menu Innovation Forum dinner.
One page advert opposite the winner in the MIDAS brochure.
One place for the winner on the insight tour of Miami.
One place for the sponsor on the insight tour of Miami.
Co-fund wild card operator guest place on the insight tour of Miami.