Menu Innovation and Development Awards (MIDAS) 

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To recognise and reward the best menu development managers and group executive chefs from chain operated businesses.

Judging Process

  • Direct mail campaign to all group operators to generate entries.

  • Mystery Diners visit and assess each shortlisted menu concept.

  • Winners are announced at the Menu Innovation Forum dinner.

  • Winners and Sponsors attend a Study Tour of Chicago.

Timings

Launch - December 
Judging - February
Dinner - March  
Chicago - May     

Sponsors

  • Logo on the direct mail campaign calling for entries.

  • Two places at the Menu Innovation Forum dinner.

  • One page advert opposite the winner in the MIDAS brochure.

  • One place for the winner on the insight tour of Chicago.

  • One place for the sponsor on the insight tour of Chicago.

  • Co-fund five operator guest places on the insight tour of Chicago.